THE BUSINESS CASE FOR ON DEMAND COMPUTING
 8.45
Chair’s Opening Remarks
9.00

Keynote
IT Does Matter: Creating Strategic and Tactical Business Advantage

  - If you're just looking at the cost, are you missing part of the equation?
- How is on demand computing used as a tool to create business value?
- Moving from cost reduction to value creation within an on demand computing framework.
- How can your company use the lessons learnt at American Express to gain strategic and tactical business advantage?

Robin Barrett, Senior Vice President, American Express Technologies
9.35

Keynote
Allied Domecq: How to achieve flexibility, growth & cost control simultaneously

  - Gain an authoritative insight into the transformation of 50 separate IT units, 40 datacenters, 20 intranets and 400 desktop applications.
- How to create a strategy that reduces complexity.
- Learn how to achieve the benefits of a centralised strategy within a highly dispersed environment.
- Discover the ways in which Allied Domecq is using a flexible IT strategy to enhance business service to customers.

Brian Jones, Global CIO, Allied Domecq
10.10

Keynote
The ROI of business technology investments at Vodafone

  - Understand the ways in which your organisation can achieve more, even within a constrained budget. What are the pitfalls to avoid?
- Discover how Vodafone see the potential impact upon operating strategy of on demand computing.
- Compare the ROI metrics you use to the ones employed by this $48bn telecom giant. Does your business return strategy measure up?

Chris Burke, CTO, Vodafone

  10.45


Coffee

ON DEMAND SUPPLIERS MEASURED UP
11.20

Study Results
An IT revolution or business evolution? Creating the agility to react to change.

  - Discover the roadmap HP use to plot the development of corporate IT on its path to true utility status.
- Starting out on the journey. The need to become adaptive?
- Finding a way through the jungle - What can we really deliver as a utility computing solution today?
- The road ahead - A new era for IT and business?

Peter Hindle, UK Marketing Manager, HP
11.50

Future Perspective
Moving Towards Utility Style Computing

  - Overcome the hype - understand what the benefits of utility computing will be and the current level of maturity and adoption.
- Understand how utility computing will allow high performance businesses to become far more flexible and agile.
- Learn how to establish an infrastructure transformation plan that will prepare you for a utility style computing model. - Set your business plan within an appropriate time-frame. Understand when to move - and in which direction.

Stephen Nunn, Associate Partner, Accenture
12.20

Interactive Panel Session
What are the key differences in the main vendor strategies?

 

Finding a leading IT supplier with an on demand strategy is not difficult; discerning the reality behind the PR and understanding the difference between offerings is far harder.

In this no-nonsense panel debate, representatives from the leading IT firms are asked to outline how they see their strategy as distinct in a crowded market.

This session will make sure you understand where the leading suppliers compete and where they co-operate. You will have the chance to interact and question the assumptions they make about what clients want.


Chaired by Tier 1 Research. Featuring:
- Vance Loiselle, Bladeogic's VP, Marketing
- David Kelleher, HP's Global Head of Utility Computing
- Ian Ruddleston, IBM's On Demand Marketing Manager for EMEA
- Bill Mooz, Sun's Senior Director of Utility Computing
- John Warnants, Egenera's Technical and Services Director



1.00


Lunch

2.30

Case Study
'The problem with vendors...' Building a business case at DrKW

  - Understand the results of the key metrics used to judge the business impact of on demand computing at DrKW.
- Understand the implications for utility computing on your own operating strategy. Are you missing an opportunity?
- What are the business benefits DrKW see as available to themselves and their partners today?
- How do DrKW plan to approach the next 18 months period and how will on demand computing feature?

Russ Goring, Global CTO, Dresdner Kleinwort Wasserstein
3.05

Analyst Insight
Online CRM - A Case Study for Utility Computing

  - Learn how the adoption of software as a service is growing.
- Understand comparisons for vendors who sell and deliver on premise CRM solutions vs. hosting a CRM solution within an existing utility computing environment.
- Hear how tools and processes are evolving for utility application platforms.

Chris Hoffmann, Executive Vice President, Tier 1 Research

3.40 


Coffee

4.15

Case Study
A Legal Perspective: Utility Computing Contracts vs Outsourcing Contracts

  - What is utility computing, legally, and does it differ from traditional outsourcing?
- How do you establish exactly what you want your supplier(s) to do and how can you tell when the price is right?
- Which approach should be implemented? Which commitments need to be defined? Which are the most controversial contractual clauses?
- How can you draft a long-term contract when you don't know what you want over the long term?
- How can you get yourself (and your data) out of the relationship?

Alan Steele-Nicholson, Attorney, Simmons & Simmons
5.00

Round Table forum
A changing balance of power: How does On Demand Computing shift control away from the IT department?

  Nicholas Carr's influential book, "Does IT Matter?", combined with the need for IT/Business strategy alignment leave many seeing on demand computing as a further reduction on the power of IT departments.

How true is this picture? Will the result of on demand computing be greater power in the hands of the business units? Or will this lead to a loss of standards, control and competitiveness?

We bring leading IT and Business Unit Managers together to give a cross-section of opinion on the maturing relationship between business units and IT enablement departments.

5.30 onwards 
Close of presentations & Networking Cocktail Party

 


Day 2- 10th Sept
IMPLEMENTATION: SUCCESS STORIES & LESSONS LEARNT
 9.00
Chair’s Opening Remarks
9.10

Keynote
Enterprise Utility Computing: The Analyst Perspective

  - Discover how Gartner sees the on demand computing trend as one that re-shapes the established role of channels for suppliers of all types.
- Learn the time frame Gartner believes you should be working with. Are you and your company on track?
- Understand the impact on demand computing is having on both European and global enterprise strategy.
9.45

Keynote
Knitting together the supplier mix: How Royal & SunAlliance measures the ROI of On Demand

  - Is it possible to benefit from all of the cost savings that on demand computing brings whilst eliminating all of the risk?
- Understand how Royal & SunAlliance sees on demand computing developing in their operating model.
- Learn how to utilise grid computing programs and learn from the experience of a company that has already embarked on an ambitious outsourcing program.

Andrew Turner, Strategic Supplier Director, Royal & SunAlliance
10.20

Keynote
Changing the Conversation: Partnering for a Truly Agile Utility Computing
Strategy

  - Find out the motivations behind customers' needs and how do they see
utility computing as an answer to their problems.
- Traditional value propositions in IT Services won't achieve
sustained business results - see how Sun and EDS are changing the
conversation about utility computing to drive greater business agility.

Sharon Green, Director of Utility Computing, EDS
Bill Mooz, Senior Director of Utility Computing, Sun Microsystems. Click here for bio

11.00 


Coffee

KEEPING UP-TO-DATE
11.25

Case Study
Eli Lilly uses grid to tap the world's intellectual property

  - Proven strategies used to adapt the grid computing model to dramatically boost the results from knowledge management.
- Five things you should NEVER do when confronted with multiple vendor claims for major advances in their value proposition.
- Sensible ways in which you can frame your grid strategy over the next 9 months.

Alphaus Bingham, Vice President, Eli Lilly (tbc)
12.00 

Case Study
Seizing the standards agenda: A new dimension in user collaboration

  - Understand how and why Royal Mail is pursuing commodity IT and how this leading innovator sees this as the basis for true on demand computing.
- Hear how to address the security concerns of on demand computing and learn more about user driven initiatives that are shaping the vendor offerings.
- How to get the business units directly to the functionality they need - cut technology decisions out of business!

David Lacey, CISO, The Royal Mail Group

12.35

Case Study
Can On Demand help to create true business value at Michelin?

  - How do you reach a compromise between a short-term financial view and a long-term IT heritage?
- Understand the 2 essential things you need to do now in order to prepare your company for the next 14 months.
- How to build all the essentials for a flexible enterprise ready to take advantage of growth opportunities in all circumstances.

Vic Koelsch, CIO, Michelin (tbc)


13:10


Lunch

PEER GROUP WORKSHOPS: IN-DEPTH FOCUS
14.20

Workshop
Transforming the Data Center

 
In theory, utility computing in the datacenter is simple and over 60% of Fortune 500 companies are now evaluating it. Most corporations live with a costly and ineffective 10% datacenter usage rate; by implementing on demand pricing and adaptive infrastructure models, utility computing is meant to change all that. The reality is more challenging, although the prize is being achieved by some. In this extremely practical and realistic workshop you will discover:

- The best way to adopt utility computing, for your particular environment: green field, evolution or outsourcing?
- How to both structure your datacenter partnerships correctly at the outset and how to mould existing arrangements so that the business results are protected
- What is the true state of readiness of the utility computing datacenter solutions being offered by the major datacenter vendors? Which smaller vendors should be explored and who should not?
- What is the roadmap for the utility computing datacenter?

 15.30


Coffee

 15:50

Workshop
Next Generation CRM: What role does utility computing play?

 
As on demand computing models change the ways in which companies are able to interact with their customers, what techniques can companies employ to cement their relationships further? In this highly interactive and practical workshop you will learn about:

- When as well as how to build on demand CRM capabilities and how to choose the right ones for your customer base and sales-force.
- What are the opportunities and pitfalls of on demand CRM models? How to take advantage of the benefits and how to safeguard your company from the concerns.
- Gain expert insight into the most effective mix of traditional customer touch activities and the emerging utility computing strategies.
- How to re-model your sales strategy and lead follow-up activities
- Learning how to ensure the implementation of these models is a smooth process

 17:00


Close


 

 


 
 

© Copyright 2004, UtilityComputing.com. All rights reserved.
UtilCompWorld organised by

 




Accenture

Hewlett-Packard

EDS

Sun Microsystems

BT




American ExpressDresdner Kleinwort Wasserstein




ITWorld
BusinessWeek Special Advertising Sections