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Memo to software vendors: Biotech wants smart pitches [InfoWorld 2003/8/12]
Those charged with hearing pitches from software vendors who want to sell wares to biotechnology companies don't like these words: "enterprise-wide solution." They don't want to hear the generic wonders of the "solution" being pitched, they don't want to hear marketing buzzwords or that the software will revolutionize the pharmaceutical business. They won't believe that kind of approach and they will show the software vendor the door, perhaps within minutes, without an invitation back. Click here to read full article...  http://www.infoworld.com/article/03/08/12/HNbiotech_1.html
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